The Reality Wire: 6 June 2020

Bublar Group has received an order to develop an advanced and tailored interactive ecommerce tool based on a 3D configurator for the lift manufacturer Aritco Lift. The project is a collaboration between its subsidiaries, Vobling and Sayduck, based on Sayduck’s 3D/AR platform and Vobling’s expertise to adapt the solution for Aritco.

Enterprise VR software company Immerse has announced the appointment of Bill Finegan as executive vice president for North America. Having held senior positions at GP Strategies for nearly 20 years, Finegan has a wealth of experience in the human capital software sector. This strategic hire will see him continue Immerse’s growth in enterprise VR and drive the ongoing expansion of global strategic relationships.

Travel World VR is a new platform for viewing 360° virtual reality travel videos. Company founders John Graham and Steve Perillo ask, “Can you imagine a better time to launch a virtual reality travel app?” The company started as a promotional service for destinations, resorts, cruise lines, tour operators and attractions. But the fully-immersive 360° experience has now captured the home-bound audience of armchair travelers.

A UK manufacturer has moved its main premises using digital support from a University of Central Lancashire (UCLan) business programme to map out the move virtually while in lockdown. The virtual factory was incorporated into VR headsets, enabling management and the company’s 55 members of staff to test the flow of the site before it was installed.

The Shape The Future Retail series is back. Thrilled with the momentum on the retail/ecommerce side of VR/AR, Shape Immersive is continuing to build on this. The next event will be on 11 June at 11am PST. Called Shopping In A Digital World: How AR Is Doubling E-Commerce Conversion Rates, the online event will feature Daniel Beauchamp, Tom Emrich and Amy Peck, as well as a surprise guest to be announced soon.