Immerse secures bp and GP Strategies partnerships

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Immerse has secured a big contract with bp and partnered with GP Strategies, proving that VR training powered by data is particularly attractive to the enterprise market

Quick read

➨ The UK VR developer’s platform will be utilised internationally, with bp integrating its own training content
➨ A key attraction of the platform for bp was its ability to generate detailed data and reports on learner progress
➨ Immerse’s partnership with GP Strategies will see the developer’s platform used to host, measure and scale the global workforce transformation specialist’s own VR training content for clients

The story

Immerse, the enterprise VR training developer, has secured partnerships with multinational energy company bp and workforce transformation specialist GP Strategies.

The UK VR developer’s platform will be utilised internationally, with bp integrating its own training content.

A key attraction of the platform for bp was its ability to generate detailed data and reports on learner progress.

Anthony Del Barto, learning technology manager at bp, said: “VR and simulation are key enablers to bps digital agenda and initiatives to provide our workforce global accessibility to best-in-class training.”

“The value of data in the workforce is critical, and the Immerse platform allows us to gather the vital information that we need in order to upskill our employees efficiently in an innovative and engaging way.

“This is both beneficial to us as a company, but also to our staff to ensure they’re getting the best learning and development possible.”

Tom Symonds, chief executive officer of Immerse, said: “The team at Immerse are excited to work with bp to support the global rollout of their VR learning initiatives.”

“Virtual reality is in increasingly high demand as a learning and assessment tool, especially in an industry where reporting on compliance remains key.”

“With Immerse’s platform, the impact of VR is no longer anecdotal, but clear and evidenced: organisations can truly measure the success of the initiative and the upskilling of learners.”

Immerse’s partnership with GP Strategies will see the developer’s platform used to host, measure and scale the global workforce transformation specialist’s own VR training content for clients.

Those clients have a range of different training needs, from soft skills, such as sales, to hard skills, such as health and safety.

Matt Donovan chief learning and innovation officer at GP Strategies, said of the partnership: “As we continue to rapidly move towards effective virtual learning experiences, virtual reality has an important role to play in the work-learning ecosystem.”

“In partnering with Immerse, we see an opportunity to blend top notch content and experiences with a robust platform. It’s a natural win-win for our clients.”

Symonds said developing an ecosystem of best-in-class partners is “a must” for Immerse.

“[The partnership with GP Strategies] combines the business performance consultancy experience and excellence of GP Strategies with the cutting-edge technology we have developed over the past four years.”

“The opportunity to work with GP Strategies across our target markets and sectors is an excellent fit.”

Bill Finegan, executive vice president of North America at Immerse, added: “The combination of the Immerse VR platform with the content development skills of GP Strategies, will allow our customers to evolve their technology roadmap and really improve the overall customer and learner experience, not only in North America, but globally as well.”

Immerse’s platform is proving attractive to a range of different partners, for multiple purposes.

Partners can bring their own content, which means training experiences will be uniquely suited to their own needs.

But the underlying data and feedback capabilities are crucial, because learning and training are measured, both for the benefit of the learner or trainee and the organisation employing VR.

Learners and trainees can improve their particular skills and the organisation can, in turn, improve the training process, whether its their own content or the modality itself.

How crucial data and feedback are to VR training, and whether these will become key requirements for the enterprise market in the near future, should be reflected in the news of client wins being published.

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Main image: bp will bring its own content to the Immerse platform to upskill its energy workforce