Pico partners with Snobal for enterprise deployment

Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at editor@vrworldtech.com

Pico Interactive’s partnership with Snobal is another step forward in expanding its portfolio of business solutions, while also aiding in the development of enterprise VR applications

Quick read

➨ By using Snobal’s VR deployment platform, Snobal Cloud, businesses can easily manage multiple headsets, users, permissions, sessions, visitors and experiences right out of the box
➨ Pico has released both 3DoF and 6DoF devices this year, in direct competition with Facebook and Oculus’s recently discontinued Go and the ever-present-in-enterprise Quest
➨ Pico has also taken aim at Facebook and Oculus and the impact of the recent decision on logins and social media accounts

The story

Businesses investing in Pico Interactive’s 2020 range of enterprise headsets can now deploy them quickly and easily thanks to a new partnership with Snobal, a technology company developing enterprise VR and AR cloud solutions.

By using Australia- and Singapore-based Snobal’s VR deployment platform, Snobal Cloud, businesses can easily manage multiple headsets, users, permissions, sessions, visitors and experiences right out of the box. 

Founded in 2014 and an early player in immersive technology for enterprise, Snobal works with customers spanning a variety of sectors, including healthcare, education, telecommunications, infrastructure and content creation.

Global headset maker Pico has released both 3DoF and 6DoF devices this year, in direct competition with Facebook and Oculus’s recently discontinued Go and the ever-present-in-enterprise Quest.

By cornering the enterprise market for a wireless 3DoF solution with its G2 4K S and G2 4K headsets, while still offering the 6DoF capable Neo 2 and Neo 2 Eye, Pico says its partnership with Snobal is another step forward in expanding its portfolio of business solutions, while also aiding in the development of enterprise VR applications.

Leland Hedges, general manager for Pico Interactive Europe, said: “With Pico’s headsets and Snobal’s deployment solution both created with the enterprise in mind, our partnership helps bolster our offerings to existing and new customers.”

“When forming partnerships, we look for companies that bring value to our customers, align with our mission and prioritise the privacy of our users. Snobal fit the bill perfectly, and we’re looking forward to seeing more solutions and experiences built for enterprise that are easy for businesses to deploy through Snobal Cloud.”

Hedges’s reference to privacy can only mean Facebook’s recent decision to require everyone using an Oculus device for the first time to log in with a Facebook account in order to use social VR features.

Indeed, in the press announcement distributed to announce the partnership with Snobal, Pico said both companies “believe the privacy of its users is of the utmost importance, which is why no social media profiles are required for use—all the way from setting up the headset to utilising the platform”.

It’s worth noting that Oculus for Business, Facebook’s enterprise platform that provides similar features to Snobal Cloud, is unaffected by the login changes.

Commenting on the new partnership, Murray James, co-founder and chief executive officer for Snobal, said: “From working with businesses, government and educational organisations on their VR content requirements, we know they require some key enterprise features from their VR solutions and experiences: control over data and where it resides; control over users; control over privacy, headset and hardware used; and ease of updates.”

“As none of the existing deployment platforms delivered on these needs, we built Snobal Cloud from the ground up with business users in mind. We have a bold vision to make it easier for businesses to solve real world challenges using VR and AR, which requires an openness to collaborate with partners such as Pico in new and exciting ways.”

As an enterprise VR user, where do you stand on privacy? Is it your organisation’s primary concern before investing in immersive technology, or are Facebook’s changes at Oculus less of a concern that its competitors might have you believe?

Let VRWorldTech know what you think via Twitter, LinkedIn, Facebook or editor@vrworldtech.com.

Main image: Three of Pico’s 2020 headsets