Pixo Apex could become Netflix-style one-stop-shop for XR

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Pixo Apex is designed to overcome the ease of use barrier and make it simpler for enterprise clients to deploy, use, and scale XR content

Quick read

➨ The platform is notable for its total XR coverage—for a monthly subscription, enterprise clients can manage virtual, augmented and mixed reality apps with the cloud-based Pixo Apex system
➨ Those apps can be provisioned for a wide variety headsets, including models from HP, Oculus, HTC, and Pico, as well as non-XR digital devices
➨ Pixo Apex is also a boon for both in-house and third-party creators, offering licensing and distribution models to get their content in front of users and clients

The story

US-based Pixo, already delivering virtual reality training experiences for enterprise clients such as Bosch and Ford, is planning to create a Netflix-style one-stop-shop for XR with its recently launched Pixo Apex content distribution, management, and analytics platform.

Sean Hurwitz, founder and chief executive officer of Pixo, outlined the aim during a session at the VR/AR Global Summit earlier today. He believes that XR for enterprise has moved from an introductory phase to one of increasing interest. But ease of use remains a barrier for many potential clients.

Pixo Apex is designed to overcome that barrier and make it easier for enterprise clients to deploy, use, and scale XR content.

The platform is notable for its total XR coverage—for a monthly subscription, enterprise clients can manage virtual, augmented and mixed reality apps with the cloud-based Apex system, and provision those for a wide variety headsets, including models from HP, Oculus, HTC, and Pico, as well as non-XR digital devices.

Users need only download the experiences they want to access, with no sideloading required, and data, session duration, and other user metrics can be viewed in real-time on an organisation’s reporting dashboard, and can be integrated into an existing learning management system.

Earlier this year, Geoff Mee, director of operations for Bosch, oversaw the partnership between Ford, Bosch, Oculus for Business and Pixo VR (as it was previously known) to develop a virtual reality training solution for technicians working on the all-electric Mustang Mach-E.

During the VR/AR Global Summit session, Mee said that distribution is a second thought for automotive customers such as Ford, even though it and its competitors spend an enormous amount of money and time on organising and supplying traditional training experiences.

Virtual reality training significantly reduces those two costs, Mee explained, but distributing immersive content brings its own problems, such as management and feedback.

Using a one-stop-shop such as Pixo Apex solves those issues and enterprise is moving towards requiring a streaming platform-style for its content, according to Mee.

Pixo Apex is also a boon for both in-house and third-party creators. Organisations that already have content, developed internally or by third parties, can distribute and manage it by integrating those titles with the platform’s web-based application programming interface.

Third-party XR creators can also partner with Pixo to license and distribute their own content through Apex.

Myra LalDin, chief executive officer of Vectre and founder of VR Perspectives, two companies creating custom XR training experiences for enterprise, believes a platform such as Pixo Apex offers another much-needed revenue stream for creators.

It’s device interoperability is also beneficial for creators, she said, because it widens the potential market for their content.

Speaking in August, Hurwitz succinctly summarised why a platform such as Pixo Apex is important. He said: “Apex makes XR for training, design, collaboration, and endless other uses more affordable and accessible to companies, developers, associations and resellers, helping to grow the industry.”

“XR provides more immersive, interactive, and meaningful experiences for everyone, especially those now entering the workforce, who have grown up along with this technology through gaming and entertainment. Pixo Apex is XR for the entire world.”

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Main image: Pixo Apex

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