Nvidia promises enterprise XR streaming with CloudXR on AWS

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Cloud-based streaming of high-quality immersive experiences to mobile virtual and augmented reality headsets is coming to enterprise with the launch of Nvidia CloudXR on Amazon Web Services

Quick read

➨ Available on AWS early next year, with a private beta launching in the coming months, Nvidia CloudXR will enable enterprises to set up, scale and access immersive experiences anywhere, without the need for tethered workstations or external virtual reality tracking systems
➨ Nvidia says early access customers and partners across sectors, including manufacturing, media and entertainment, and healthcare, are currently using CloudXR to deliver immersive experiences to mobile headsets
➨ CloudXR will be available on Amazon EC2 P3 and G4, which support Nvidia V100 and T4 GPUs

The story

Nvidia has made its XR streaming platform, CloudXR, available on the cloud via Amazon Web Services (AWS) and, in doing so, opened up the possibility for enterprise customers to stream high-quality immersive experiences to remote virtual and augmented reality devices.

Available on AWS early next year, with a private beta launching in the coming months, Nvidia CloudXR will enable enterprises to set up, scale and access immersive experiences anywhere, without the need for tethered workstations or external virtual reality tracking systems.

Nvidia says early access customers and partners across sectors, including manufacturing, media and entertainment, and healthcare, are currently using CloudXR to deliver immersive experiences to mobile headsets.

These customers include Lucid Motors, whose Lucid Air is the subject of a custom implementation of the ZeroLight platform that lets users experience the electric car.

Lucid Motors is using the CloudXR platform to take this one step further and develop a virtual design showroom.

Thomas Orenz, director of digital interactive marketing at Lucid Motors, told Nvidia: “Nvidia CloudXR allows people all over the world to experience an incredibly immersive, personalised design with the new Lucid Air.”

“By using the AWS cloud, we can save on infrastructure costs by removing the need for onsite servers, while also dynamically scaling the VR configuration experiences for our customers.”

Another early adopter of CloudXR on AWS is The Gettys Group, a hospitality design, branding and development company based in the US.

Gettys works with visualisation company Theia Interactive to develop interactive virtual reality experiences. At the outbreak of Covid-19, Gettys and Theia used CloudXR to deliver one of these projects to a local Oculus Quest headset.

Ron Swidler, chief innovation officer at Gettys, said: “This is a game changer—by streaming collaborative experiences from AWS, we can digitally bring project stakeholders together on short notice for quick VR design alignment meetings.”

“This is going to save a ton of time and money, but more importantly it’s going to increase client engagement, understanding and satisfaction.”

CloudXR will be available on Amazon EC2 P3 and G4, which support Nvidia V100 and T4 GPUs. The platform includes the CloudXR software development kit, Nvidia Virtual Workstation software, and artificial intelligence software development kits.

How powerful could cloud-based XR streaming become for your business? Let VRWorldTech know via Twitter, LinkedIn, Facebook or editor@vrworldtech.com.

Main image: VR experience from The Gettys Group and Theia Interactive

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