Vectary raises $7.3 million for web AR platform

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The investment from EQT Ventures and its endorsement of Vectary is a promising sign for web AR, at a time when designers and creatives have a wide choice of tools

Quick read

➨ Vectary, developer of a browser-based 3D and augmented reality platform for content creation, has raised $7.3 million in funding
➨ EQT Ventures led the funding round, with existing investor BlueYard also participating
➨ Ted Persson, partner and investment adviser at EQT Ventures, will join Vectary’s board

The story

Vectary, developer of a browser-based 3D and augmented reality platform for content creation, has raised $7.3 million in funding.

EQT Ventures led the funding round, with existing investor BlueYard also participating. Vectary says it will continue its mission to “make high-quality 3D design accessible for everyone and transform the web into a 3D/AR immersive experience”.

Founded six years ago by chief executive officer Michal Koor, who has a background as an industrial designer, and chief technology officer Pavol Sovis, Slovakia- and US-based Vectary enables designers and creatives to develop configurable 3D assets and content for the 2D web, as well as augmented reality.

Its platform enables designers and creators to view 3D projects on any device, collaborate, grant access to edit projects directly in a browser, embed assets on any website, and view in augmented reality via a smartphone or smart glasses.

Ted Persson, partner and investment adviser at EQT Ventures, will join Vectary’s board.

Vectary is “proving that 3D and AR experiences are what will drive the web forwards”, according to Persson. 

He continued: “Pavol, Michal and the Vectary team are incredibly product-driven and have a true passion for design. They’ve created a fantastic product, with a beautiful user interface, that can be used by beginners and 2D designers, as well as more experienced 3D designers.”

“There are huge opportunities ahead and I’m excited to be a part of making design history with the Vectary team and continue to develop this offering into something that becomes the norm for designers.”

The investment from EQT Ventures and its endorsement of Vectary is a promising sign for web AR, at a time when designers and creatives have a wide choice of tools.

Google and Apple both offer strong augmented reality development toolkits underpinned by tried and tested hardware platforms and blunt but effective brand power.

Specialists such as 8th Wall are also capturing a significant portion of the enterprise market for web AR. Its past clients include Red Bull and Toyota.

8th Wall’s platform is also capable of producing immersive web AR experiences that work on every mobile device without the need for an app.

Koor believes that “3D will eventually outpace 2D” and the ability to create and share this content “has become increasingly important”.

He said: “We’re excited to have Ted Persson and the EQT Ventures team join us on the next stage of our journey. Having co-founded a number of successful digital agencies, Ted’s experience and passion for design will be invaluable as we continue to develop our product and offering.”

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Main image: Vectary

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