Mitchell partners with Qualcomm and RealWear to develop XR solution for collision repair, DJ Carl Cox to create virtual shows for Sensorium Galaxy, ImaginX brings immersive learning to Tulsa Public School system, and Powster commissions augmented reality activation for new Sam Smith song
Mitchell partners with Qualcomm and RealWear to develop XR solution for collision repair
Mitchell, a provider of technology, connectivity and information solutions to the property and casualty (P&C) claims and collision repair sectors, has released Mitchell Intelligent Vision, an XR hands-free solution integrated into the collision repair workflow.
Introduced last year as a proof of concept, the solution is expected to ship before the end of the year.
The Mitchell Intelligent Vision solution is designed to improve the speed, efficiency and accuracy of the collision repair workflow—from vehicle check in to check out. Mitchell collaborated with Qualcomm Technologies and RealWear on its delivery, leveraging the Snapdragon mobile XR platform and the RealWear HMT-1 voice-controlled headset.
“XR is transforming industries across the globe,” said Brian Vogelsang, senior director of product management at Qualcomm Technologies. “With our Snapdragon technology paired with Mitchell’s expertise in automotive repair, we are excited to help transform the way collision repairers work—by helping them improve productivity, meet customer expectations and address the challenges of today’s complex automobiles with the new Mitchell Intelligent Vision solution.”
Sanjay Jhawar, co-founder and president, RealWear, said: “RealWear’s purpose-built, fully ruggedised headset was designed for environments like collision repair facilities where technicians need to streamline operations and enable hands-free access to much-needed repair procedures.”
The Mitchell Intelligent Vision solution allows technicians to automate the collection of data— including consumer and vehicle information—for faster vehicle check in.
They can also use the solution to take time-stamped photos of the damage and automatically upload them to Mitchell’s cloud-based ecosystem.
Voice activation and an XR field of vision provide quick access to critical procedures during teardown and repair, reducing research time. Prior to check out, technicians can visually document the repair work with the Mitchell Intelligent Vision solution. Those images are then retained in Mitchell’s software.
The Mitchell Intelligent Vision solution will be available first to US repair facilities. The company also expects to announce availability in Canada soon, having successfully completed pilot testing.
Olivier Baudoux, senior vice president of global product strategy and artificial intelligence at Mitchell, said: “Mitchell is committed to delivering innovative, cloud-based solutions that streamline workflows and support proper, safe vehicle repair. With Mitchell Intelligent Vision, we’re again breaking new ground and taking a small but very significant step forward in bringing wearable technologies to the collision industry.”
“Through our open ecosystem and work with industry leaders like Qualcomm Technologies and RealWear, we’ll continue to advance the use of XR and XR-powered solutions to meet the needs of our customers and the market.”
DJ Carl Cox to create virtual shows for Sensorium Galaxy
Sensorium Corporation is collaborating with world-famous DJ Carl Cox to create shows in PRISM, the music world located within Sensorium Galaxy—a social virtual reality platform that redefines the way people interact with each other and experience the arts.
The highly realistic virtual representation of Carl Cox will be created at Sensorium Corporation’s best-in-class motion capture studios. After the launch of the platform in 2021, Cox will perform a series of exclusive DJ sets in virtual reality prepared exclusively for Sensorium Galaxy users.
As an icon of the global electronic music scene, Cox’s unmistakable sound has seen him adding his magic to the world’s best festivals and events including Coachella, Electric Daisy Carnival, Tomorrowland, Burning Man and Glastonbury, as well as his unparalleled long running residency that has made him synonymous with Ibiza.
Working hand-in-hand with the team at Sensorium Corporation, Cox and his unique understanding of what makes a dancefloor magical will bring next-level communication with music fans to virtual worlds.
Cox: “I am excited to join Sensorium Galaxy in taking communication and entertainment to the next level. Being a part of their vision is going to be a lot of fun. This immersive platform allows you to experience things and share special moments with other people no matter where they are.”
“Sensorium Galaxy is going to revolutionise how people socialise while overcoming the current limitations on how we enjoy music and the arts online, giving everyone a chance to connect in a much more meaningful way.”
Sensorium Galaxy consists of several worlds. Each world acts as a content hub for a particular type of art. Cox’s performances will be streamed in PRISM World, which is dedicated to music concerts and festivals, and is being built in partnership with Yann Pissenem.
Since its foundation, Sensorium Corporation has raised more than $100 million in private investments, making it one of the world’s best-funded startups in the virtual reality space.
Yann Pissenem: “Sensorium Galaxy will allow users to immerse themselves in new worlds and experience activities and emotions that are impossible in real life.”
“Carl Cox is amongst the first of many world-famous DJs to be announced to join the platform in the near future. He is an icon of the electronic music scene, an artist constantly striving for progress, who understands the vast opportunities offered by new technologies, including VR, for building an enhanced entertainment distribution platform and a new generation communication tool that allows artists to scale their creativity.”
To ensure that everyone can join Sensorium Galaxy, the platform will be compatible with the most popular virtual reality headset brands, as well as accessible on PC, Mac, Android, and iOS devices. The public release is scheduled for 2021.
ImaginX brings immersive learning to Tulsa Public School system
ImaginX has developed an immersive learning solution for the Tulsa Public School system.
ImaginX is an innovation company specialising in immersive learning with augmented and virtual reality. The initiative, under the vision and leadership of principal Dr Sheila Riley, leader of the first school in Tulsa to receive the solution, Nathan Hale High School, will make a significant impact in the area of innovation for all K12 systems in the US.
The ImaginX immersive learning solution for Nathan Hale includes an enterprise approach that will provide numerous solutions to allow students to use augmented and virtual reality on multiple devices.
The solution will also offer a theater-style setting, numerous full immersion headsets, and hands-on tactile engagement to create almost any content. The tactile virtual reality workbenches will integrate with Nathan Hales 3D printers, so students can view more 50,0000 learning objects, modify the object, and then print the object on the 3D printer.
This enterprise approach will give the teachers of Nathan Hale the world’s most advanced methods to reinforce learning with step-by-step procedures to explore learning objects, environments, and career choices in new ways.
Suresh Katamreddy, chief operating officer for ImaginX, has seen an explosion in education leaders embrace the incredible manner that immersive learning improves education.
Katamreddy said: “During Covid-19, there has never been a more urgent need for every educator to have access to tools that engage students in fresh and exciting ways. ImaginX immersive learning solutions in an enterprise approach allow all educators and students to engage via every device while still enjoying traditional learning benefits.”
Dr Jerry Griffin, a Tulsa Public Schools board member, said: “I would like to praise the principal of Nathan Hale, Dr Sheila Riley, as this is the kind of programme that can make Tulsa Public Schools a top-of-the-line brand, not only within Tulsa, but the entire State of Oklahoma.”
“This is the type of programme that we will be talking about in our long-range planning journey to see implemented in all the schools, not just Nathan Hale. This is a branding item and I am really excited about it.”
Powster commissions augmented reality activation for new Sam Smith song
Powster, an award-winning interactive creative studio and production company for more than 150 movie distributors, has joined forces with Universal Music Group, Capitol Records UK and artist Sam Smith to launch a web-based augmented reality activation for Smith’s new single, Diamonds, on Spotify.
Powster pioneered this concept, commissioned by Capitol Records UK and the digital marketing and innovation department at Universal Music Group, with the help of Dimension Studios, a revolutionary volumetric film studio based in London, and 8th Wall, whose platform enables creators and brands to build interactive augmented reality-based content in a web browser.
The studio and production company used innovative volumetric capture and web AR technology to bring the vision to life.
In addition, the Diamonds experience is the first to use 8th Wall’s image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.
With this innovation, fans can be fully immersed in the world of Smith, viewing and interacting with a miniature augmented reality-version of the star dancing on their mobile device screen, replacing a traditional music video set with the viewer’s immediate location, whether it be a work desk, kitchen table, or living room.
Powster employed advanced technology and creative design to develop this activation, utilising cutting-edge volumetric capture tech to film Smith, creating the first-ever 3D augmented reality artwork to feature on Spotify.
This breakthrough activation reflects the evolution of album artwork that previously only featured static images and looping videos, encouraging Smith fans to play the song on Spotify and scan the canvas visual to unlock their own personal concert.
Once the mobile phone camera scans the Spotify image marker, augmented reality technology initiates an interactive Diamonds experience with a miniature dancing Smith hologram. Fans can also interact with the experience by pressing on the screen to release a shower of on-screen diamonds timed to the chorus of the song.
Ste Thompson, chief executive officer and creative director of Powster, said: “This AR project is an artistic and innovative approach to enhance the Spotify experience by Sam Smith, who is a champion of featuring unique content tailored to any platform they engage in. We’re excited to bring AR to Spotify, utilising volumetric capture technology allowing people at home to see Sam Smith perform from any angle.”
“Sam Smith’s music isn’t visually expressed by just one music video, rather they communicate the message of the lyrics through multiple collaborations, using platforms to their full potential by creating custom content and innovating. We’re excited to be working with Sam Smith, helping them provide a virtual experience for their fans.”
“We’re always looking for innovative ways to collaborate with labels and artists, and so we’re really excited about the launch of this unique experience,” commented Nikos Antoniou, senior manager of artist and label partnerships at Spotify. “Canvas adds a new dimension to the artists’ vision and combining an audio experience with a visual one to enhance listening further, allows fans to engage with music content on our platform in a brand new way.”
“To use this augmented reality technology with music allows Sam to extend their artistry onto a unique canvas in the digital universe,” said George Harb, vice president of digital marketing and innovation.
“The marriage of Sam’s art and imagination, coupled with innovative technology, allowed the creation of this groundbreaking experience that will live on within the metaverse eternally and no doubt inspire others.”
The Diamonds experience is available on Android and iOS devices with the Spotify app, in English, Japanese and Spanish. The experience can be accessed at diamonds.samsmithworld.com.