Magic Leap and Google Cloud to bring mixed reality to enterprise 1

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Google Cloud represents a major partner for Magic Leap as its leadership team turns the mixed reality company into an enterprise player

Quick read

➨ Magic Leap and Google Cloud strike a “multi-phased, multi-year partnership agreement”
➨ The mixed reality company, its partners and developers gain access to enterprise customers
➨ Magic Leap’s mixed reality communication, collaboration and co-presence solution is under development

The story

Magic Leap and Google Cloud are partnering on mixed reality solutions for enterprise.

The “multi-phased, multi-year partnership agreement” will see Magic Leap’s mixed reality solutions, specifically those that are deemed to be “essential tools” for businesses, made available in the Google Cloud Marketplace later this year.

Magic Leap’s new leadership team, led by chief executive officer Peggy Johnson, reportedly spoke to Amazon last year about a similar partnership.

While Google Cloud doesn’t lead the market like Amazon Web Services (AWS), it still represents a major partner for Magic Leap.

Google Cloud sits behind AWS and Microsoft Azure in the cloud services market, but it’s achieving significant growth and earning billions of dollars in revenue for its parent Alphabet, suggesting a sizable base of enterprise customers.

Under the agreement, Magic Leap partners and developers will gain access to Google Cloud customers and receive support for their tools built on the platform.

The mixed reality company’s own communication, collaboration and co-presence solution will be among those initially available in Google Cloud Marketplace.

Building momentum for ‘spatial computing’ in the enterprise market

Walter Delph, chief business officer at Magic Leap, says: “As we continue to build momentum for spatial computing in the enterprise market, we are very excited to partner with Google Cloud to deliver unique cloud solutions to their customers and ours.”

“Google Cloud offers best in class infrastructure for leading edge solutions designed to provide efficiencies, continuity and innovation to businesses across the globe.”

The agreement will also see Google Cloud work on developing Magic Leap’s mixed reality communication, collaboration and co-presence solution.

They plan to integrate Google Cloud capabilities in artificial intelligence, machine learning and analytics to support co-presence in any enterprise setting.

Magic Leap says this work could yield enhancements in augmented reality-based remote technical support and training by using Google Cloud capabilities to capture data and knowledge from experienced technicians in manufacturing settings or skilled medical professionals in healthcare.

The mixed reality company and Google Cloud are also developing an augmented reality cloud product that could equip businesses with the capabilities required to build enterprise applications that are spatially aware, collaborative, and full-fidelity.

Joe Miles, managing director of healthcare and life sciences at Google Cloud, says: “More than ever, organisations are looking for ways to keep teams connected and support employees with innovative solutions in the cloud.”

“We are excited that Magic Leap has selected Google Cloud to expand the availability of its solutions for productivity in the enterprise. We look forward to working together to help Magic Leap scale its cloud-based solutions globally, and to help customers deploy next-generation collaboration and productivity solutions in the workplace.”

The agreement between Magic Leap and Google Cloud follows the arrival of PTC’s Vuforia AR Enterprise Suite on the mixed reality company’s platform.

Magic Leap and Google Cloud to bring mixed reality to enterprise 2
PTC already supported the Magic Leap 1 with Vuforia Engine

The Vuforia AR Enterprise Suite includes the Chalk, Expert Capture, Studio and Engine augmented reality products, as well as Vuforia Spatial Toolbox.

PTC already supported the Magic Leap 1 with Vuforia Engine, and will make the broader Vuforia AR Enterprise Suite available later in 2021.

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Images: Magic Leap, including ‘Magicverse