SpringboardVR owners pivot to virtual reality for enterprise 1

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Former SpringboardVR executive Jordan Williams, now co-founder and chief operating officer of ArborXR, says the new company is ‘a natural evolution for us as we always saw the transformative power of VR beyond entertainment’

Quick read

➨ The SpringboardVR founders, senior leaders, and the product and development team form ArborXR
➨ The new company focuses on the enterprise market
➨ Arizona Sunshine publisher Vertigo Games acquires SpringboardVR for an undisclosed sum

The story

The owners of SpringboardVR are moving out of the location-based entertainment business and into virtual reality for enterprise after selling the venue management software platform and content marketplace to the maker of Zombie apocalypse game Arizona Sunshine.

The SpringboardVR founders, senior leaders, and the product and development team have moved to form a new company, ArborXR, based in Los Angeles, the US.

ArborXR provides a system in the same vein as SpringboardVR, managing content, devices and users in the enterprise market.

At launch, ArborXR says its solution is being used by Fortune 500 companies, independent software vendors, educational institutions, and small- and medium-sized businesses.

SpringboardVR owners pivot to virtual reality for enterprise 2
ArborXR provides a system in the same vein as SpringboardVR, managing content, devices and users in the enterprise market

Jordan Williams, co-founder and chief operating officer of ArborXR, says the new company is “a natural evolution for us as we always saw the transformative power of VR beyond entertainment”.

Williams continues: “Many companies today are trying to deliver XR training and experiences using consumer hardware and inadequate enterprise software. Consequently, as they transition from pilot projects to larger deployments, they face all kinds of problems.”

“We’ve already built a commercial VR solution managing thousands of users, devices, and content titles and we translated that experience to ArborXR, which is purpose-built to make it easier for companies and content providers to deploy enterprise VR at scale.”

‘The power of location-based virtual reality’

Arizona Sunshine publisher Vertigo Games, based in Los Angeles and Rotterdam, the Netherlands, completed the acquisition of SpringboardVR for an undisclosed sum.

Several “key customer-facing members” of its team are joining the publisher, to “ensure seamless service and operations for arcade operators and game studios around the world”.

SpringboardVR, which was founded in 2017, currently offers more than 400 virtual reality titles through its content marketplace that serves more than 500 companies in more than 40 countries.

The SpringboardVR brand and software platform will continue to operate under its current name but with the support and resources of the Vertigo team.

SpringboardVR’s location-based entertainment operator customers will gain access to free-roam virtual reality content via Vertigo’s HAZE VR distribution platform, while both operators and game studios will get new tools to increase their business in this space.

John Coleman, director of business development at Vertigo Games, says the publisher “continues to believe in the power of location-based virtual reality to drive the growth of the medium”.

Coleman says: “We’ve had a great relationship with the SpringboardVR team over the past four years, and we are excited to pick up the responsibility to carry forward the vision of SpringboardVR.”

“They’ve done a great job building the largest VR content marketplace for LBE, and we look forward to leading SpringboardVR into the future in this exciting phase of accelerating growth in VR.”

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Images: ArborXR

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