Nreal Enterprise Edition to launch this year 1

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The enterprise edition is fully customisable, according to Nreal, making the device capable of meeting the needs of businesses in manufacturing, retail, tourism, education, logistics and automotive

Quick read

➨ Nreal Enterprise Edition, launching this year, is the developer’s first focused foray into the enterprise market
➨ The China-based developer is also launching the consumer edition, Nreal Light, in Europe and the US for the first time
➨ It is investing in third-party devices to support Nreal Light, including Finch Technology’s FinchRing, a hands-free controller that boasts 6DoF

The story

Nreal is turning its attention to the enterprise market with a new dedicated edition of its mixed reality glasses.

The China-based developer is also launching the consumer edition, Nreal Light, in Europe and the US for the first time.

Nreal Enterprise Edition, launching this year, is the developer’s first focused foray into the enterprise market. Nreal Light, although clearly a consumer product, is also aimed at business users, with the smart glasses capable of serving as a multi-tasking monitor with compatible Bluetooth keyboards.

The enterprise edition comes with a new halo design that wraps around the wearer’s head, while offering the same light weight and comfort as Nreal Light. Eye tracking and gesture recognition technologies provide intuitive control.

Nreal Enterprise Edition to launch this year 2
The enterprise edition comes with a new halo design that wraps around the wearer’s head

It boasts the same high-quality augmented and mixed reality experience as Nreal light, with a sophisticated understanding of the surrounding environment, thanks to in-built six degrees of freedom (6DoF) tracking, plane detection and image tracking.

The enterprise edition is also fully customisable, making the device capable of meeting the needs of businesses in manufacturing, retail, tourism, education, logistics and automotive.

European and US launch

Following Nreal Light’s commercial launch in South Korea through LG Uplus and Japan through

KDDI, the smart glasses are heading to the EU, in partnership with two leading carriers, one of which is Vodafone, and the US in Q2 2021.

The consumer device launched in South Korea across 2,500 LG Uplus experiential and retail stores.

So far, users have spent an average of 49 minutes per day on Nreal Light, in the context of an average of 20 hours and 35 minutes per month on mobile devices. The top 20% of users spend an average of 120 minutes per day on the device.

Chi Xu, chief executive officer and founder at Nreal, says: “Mixed reality is emerging as a transformative technology that is already seeing high rates of engagement perspective and incrementally changing how we interact with our mobile devices, from watching films on a digital IMAX-size screen, or collaborating with colleagues from one’s bedroom.”

“With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and excited to get Nreal Light into the hands of American consumers by April of this year.”

Nreal puts the success of the device down to the availability of content for consumers, with LG Uplus in South Korea boasting a mixed reality content catalogue of more than 3,000, in addition to the Android apps, including Facebook, YouTube, and TikTok, that can be downloaded from the Google Play store and mirrored on Nreal Light.

The developer is also investing in third-party devices to support the consumer edition, including Finch Technology’s FinchRing, a hands-free controller that boasts 6DoF, offering full freedom of movement and seamless interaction with 360-degree spatial tracking.

Nreal Enterprise Edition to launch this year - FinchRing
FinchRing’s design ensures that wearers will be able to wear it at all times and access the controls when they need them

FinchRing works in or out of Nreal Light’s field of view (FoV) and can be used indoors, outdoors and in any weather condition. Its compact ‘ring’ design ensures that wearers will be able to wear it at all times and access the controls when they need them.

Gary Yamamoto, chief executive officer of Finch Technologies, says: “Finch is excited to bring our FinchRing hands-free mixed reality controller to Nreal to inspire developers around the globe to create all new experiences that show the possibilities of AR.”

“We can’t wait to see what developers do when combining the intuitive movement of the FinchRing, and the amazing technology in Nreal Light. Together, Finch, Nreal and the development community are ready to remove the final barriers to mass adoption of mixed reality.”

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Images: Nreal

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