Make Real and Immerse will ‘form a unified solution of a virtual reality software platform combined with engaging content, providing the best outcomes for enterprise customers of learning and measurement’
➨Make Real recently partnered with Immerse and will offer its virtual reality content through the immersive training provider’s platform
➨ The studio also teamed up with Keltbray to form MRKL, which will create a range of branded virtual and augmented reality training apps
➨ As Make Real shows, content and capabilities create a more compelling proposition for enterprise customers
A constant challenge for immersive content developers looking to target an enterprise market hungry for an end-to-end solution is extending their offering beyond the content itself. Make Real, a studio focused on virtual reality training and learning based in the UK, is addressing this through a strategy of targeted partnerships.
The initial library of Make Real experiences to be made compatible and available through Immerse include scenarios focused on electrical, plumbing and air-con refrigeration and maintenance training, diversity and inclusion, and construction.
These experiences range from End Point Assessment, scenarios designed to bring apprentices on toward their workplace apprenticeships, to Rear Guard, which provides gesture-based training for vehicle reversing operatives around large vehicles.
The experiences are available across a range of devices and modalities, including HTC Vive, Oculus Quest and web XR.
Immerse, which recently recruited XR futurist Cathy Hackl as a global strategic adviser to expand its operations in the US, says the partnership with Make Real is the first step in its pursuit to build an ecosystem around its virtual reality training solution, which can host partner and customer content, and boasts strong data and feedback capabilities. Here, Make Real’s content meets Immerse’s capabilities, creating a more compelling proposition for enterprise customers.
Sam Watts, immersive partnerships director at Make Real, explains why the partnership makes sense for both parties: “Since going on the road to promote our immersive experiences at events from 2014 onwards, we have always had a great, supportive relationship with Immerse, often sharing expo floors and crossovers of clients and sectors we both focus on and service within.”
“As we move forwards into 2021 and the rapidly growing enterprise marketplace, it is the right time to formalise a strategic partnership to bring the experience and unique strengths of both companies together.”
“This will form a unified solution of a virtual reality software platform combined with engaging content, providing the best outcomes for enterprise customers of learning and measurement.”
Tom Symonds, chief executive officer at Immerse, adds: “Partnering with Make Real is a fantastic step in our endeavour to enable all businesses to capitalise on the opportunity offered by immersive technology in a rapidly changing world.”
“This collaborative offering will enable companies to import and deploy world-class content on a powerful platform, with minimal setup and expertise required. Immerse prides itself on delivering innovative solutions to complex challenges across businesses processes, and we hope that this will be the first of many partnerships of this nature.”
‘It was the right time to form the official partnership’
Make Real is also striking partnerships with enterprise customers.
The studio recently teamed up with UK specialist civil engineering and construction services business Keltbray to form MRKL, which will create a range of branded virtual and augmented reality training apps.
The two companies have already partnered on private projects. Going forward, they will co-author and co-develop immersive training apps under the MRKL banner.
These apps will be aimed at enhancing existing offerings, based on their years of experience designing and delivering content across architecture, engineering and construction, utilities, energy, and telecommunications, against validated use cases.
The new co-authored and co-developed immersive training apps will be offered as off-the-shelf licensed packages to relevant customers, complete with software, hardware, device management solutions and supporting training provision for facilitators and heads of learning.
Initial products will incorporate the jointly developed SkillShield solution, which is designed to provide timestamped learner-based, irrefutable evidence of completed training, for future audit and review as required, across a range of immersive technologies, including virtual and augmented reality, as well as networked mobile devices.
Make Real adds that while aimed at the construction sector, SkillShield can be incorporated into any virtual reality experience that would benefit from video data evidence. Again, content and capabilities make for a more compelling proposition.
Ben Dykes, client services director at Make Real, says: “After working closely with the Keltbray XR team for the past three years on internal applications, we felt it was the right time to form the official partnership, to co-create and offer validated immersive technology training applications to the wider construction sector.”
“These initial products have been in development over the past year with internal user testing and feedback, until we all agreed that they were ready to go to market. That time is now.”
Holly Price, group skills and communities director at Keltbray, adds: “We are delighted to have established our formal partnership with Make Real after a number of years successfully working with Keltbray Extended Reality, led by Dave Rowe to create applications which push the boundaries of what is possible with mixed and virtual reality in the construction industry.”
“Our SkillShield platform provides the missing link in virtual reality training, creating indelible records connecting the trainee irrefutably to the evidence of their training. Added to this, direct access to Keltbray Lifting Services, led by Steve Leyton, has enabled us to produce industry-leading immersive training content that will help transform the industry’s approach to people development, and bridge the growing skills gap in our industry.”
Images: Make Real