Middlesex University uses web AR to attract students - Main 1

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‘Using web AR, world tracking and 3D models of virtual rooms, prospective Middlesex students can find out what the university has to offer by bringing the campus to life from the comfort of their own bedroom’

Quick read

➨ Byte developed the Map Your Future augmented reality experience for Middlesex University
➨ Prospective students use their smartphone to scan a QR code on a piece of literature supplied by Middlesex University
➨ They visit virtual rooms that represent a specific area of university life

The story

Although competition for university places among students is usually the headline grabber in the UK, the institutions themselves must do all they can to attract applicants.

With at least 165 higher education institutions in the UK, there are plenty for students to choose from. One, Middlesex University, has turned to marketing technology agency Byte and augmented reality to encourage prospective students to accept their offers of a place.

Byte, which was acquired by Netherland-based agency group Dept earlier this year and specialises in digital marketing on platforms such as Facebook and TikTok, developed the Map Your Future augmented reality experience for Middlesex University.

The web-based augmented reality experience is already live and enables prospective students to explore their possible futures on campus and in higher education.

Prospective students use their smartphone to scan a QR code on a piece of literature supplied by Middlesex. They are then greeted by pop up arrows that point in several directions, each taking users to a different virtual room that represents a specific area of university life.

The four rooms span careers, student life, support, and studies. The student life room, for example, lets users explore what their student union is like and points out what types of events and societies Middlesex University has to offer.

“Using web AR, world tracking and 3D models of virtual rooms, prospective Middlesex students can find out what the university has to offer by bringing the campus to life from the comfort of their own bedroom,” explains Lauren Chester, senior lead tech planner at Byte.

“Not only does this show that Middlesex University is a future-facing organisation, it’s also a great way for the university to make a powerfully emotional connection with prospective students. The experience is a great example of how AR tells a story like no other platform can, while simultaneously exciting the user.”

Watch a demo of Map Your Future in the video below.

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Images: Byte

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