Jaguar Land Rover - Mechdyne partnership - Main 1

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The new Jaguar Land Rover design studio in the UK has collaboration at its heart, using immersive technology to enhance workflows and improve outcomes

Quick read

➨ Jaguar Land Rover partnered with technology solutions provider Mechdyne to create the most collaborative environment possible in the new studio
➨ It features a custom augmented reality app, Mechdyne’s TGX remote desktop solution, a massive, direct view LED display wall, and more
➨ The augmented reality app, developed by Mechdyne and called Smart Plate by JLR, is intended to help improve feedback during the design review process

The story

Jaguar Land Rover recently completed work on a new design studio in the UK at the National Automotive Innovation Center that features augmented reality and audiovisual technology, as well as software tools to increase collaboration.

The automotive manufacturer aimed to create the most collaborative environment possible in the new studio, to both improve design reviews and create a more cohesive workflow. To achieve this, Jaguar Land Rover turned to technology solutions provider Mechdyne, headquartered in the US.

Together, they examined workflows, design meeting objectives, and image quality requirements before developing concepts and selecting technology for the new space, including a custom augmented reality app, Mechdyne’s TGX remote desktop solution, a massive, direct view LED display wall, a custom wall of sliding displays, and Mechdyne’s Meeting Canvas windowing and collaboration software.

Fuses a real-world object and its associated CAD data

The augmented reality app, developed by Mechdyne and called Smart Plate by JLR, is intended to help improve feedback during the design review process.

The app fuses a real-world object and its associated CAD (computer-aided design) data with accuracy, even as the designer moves and inspects the object.

When Jaguar Land Rover designers inspect a prototype, they can use a tablet to overlay the CAD design that underlies any area of the prototype. A motion tracking system is used to monitor the position and orientation of the tablet as the reviewer moves around the prototype.

Refreshing the CAD data in real-time with the viewer’s movements utilises Mechdyne’s TGX remote desktop. The tablet does not need to have the CAD app installed or a copy of the CAD data. TGX enables the CAD data on the original graphics workstation to be viewed on the tablet.

With Mechdyne’s TGX remote desktop solution, Jaguar Land Rover can visualise a CAD model overlaying a clay model while changing the design and contour of the vehicle designers are working on within the software.

Before this technology, clay model artists would make physical changes to the design of a vehicle during the design review, requiring time for each modification and communication back to the CAD modeller. Now, using augmented reality, Jaguar Land Rover will reduce the number of changes the clay model artist makes, ultimately reducing design time.

A unique interface

The nexus of Jaguar Land Rover’s design studio is a curved direct-view LED display wall (2.1 m tall and 14.6 m long) based on new Radiance LED technology from Digital Projection. This expansive display presents multiple digital prototypes simultaneously for comparative review.

Jaguar Land Rover - Mechdyne partnership - Main 2
The large-scale curved display wall at Jaguar Land Rover’s new design studio

Extensive testing and consultation was required to find the display technology that would best reproduce the colours and level of detail required. Mechdyne also developed a unique interface.

A scale model vehicle is placed on a pedestal-mounted turntable in front of the LED wall. Turning the physical model simultaneously turns the digital model(s) to match. This creates an intuitive means of inspecting digital designs.

Another key element to Jaguar Land Rover’s new design studio is the LCD display wall (2.1 m high and 14.8 m long working space) made up of four 4K displays. The solution uses a custom sliding rail system, allowing for all the displays to come together and form one large display, or be separated into four individual user experiences.

To encourage collaboration using these displays, Mechdyne custom configured its Meeting Canvas software that enables designers to use hand-held devices to interact with the large displays. Multiple users can simultaneously display desired content from their own devices onto individual displays or the combined display, then collaborate, manipulate data, annotate and more.

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Image: Jaguar Land Rover

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