Argos AR content - Main 1

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Augmented reality content has been a remarkable success for Argos

Quick read

➨ The figure was revealed as part of an announcement confirming 1WorldSync as Argos’s new exclusive production partner for augmented reality content
➨ Argos launched its augmented reality in-app experience in 2018
➨ Immersive content has increased consumer engagement and basket conversions, as well as reductions in product return rates

The story

UK retailer Argos experiences a 21.6% average revenue uplift following augmented reality interactions in its app.

The figure was revealed as part of an announcement confirming 1WorldSync as Argos’s new exclusive production partner for augmented reality content.

Argos, part of the Sainsbury’s Group, first launched its augmented reality in-app experience in 2018. Users can digitally place products such as sofas, toys and TVs into their own homes to accurately assess the look, size and fit before buying.

Augmented reality content has been a remarkable success for Argos, according to these figures. They show that immersive content has increased consumer engagement and basket conversions, as well as reductions in product return rates.

The partnership with 1WorldSync, which works with more than 14,000 businesses in over 60 countries to develop and share product marketing content, will turbo-charge Argos’s augmented reality in-app experience for customers.

Brands seeking to add augmented reality viewing experiences on their Argos product detail pages can contact 1WorldSync to either produce compliant media or run quality assurance tests on their own.

Completed augmented reality content is placed above-the-fold, alongside the image gallery on the iOS Argos App, iOS browsers and Android browsers. 3D models are also available on the Argos desktop site.

‘Undeniable value-added benefits’

Dave Mason, product information team manager at Argos, says: “At Argos, we are committed to investing in both the growth and quality of our AR experience, and we’re pleased to be partnering with the 1WorldSync team to help drive those results.”

“The value-added benefits of AR experiences for brands selling with Argos are undeniable, and we look forward to ramping up the scale and velocity of the AR content available to our shoppers.”

Jack Panayi, vice president of sales in Europe, the Middle East and Africa at 1WorldSync, adds: “We’re thrilled to grow our partnership with Argos, who have proven over the years to be leading innovators in technology-enabled shopping experiences.”

“At 1WorldSync, we’re committed to simplifying the creation, management and distribution of omnichannel product content in all its forms. For many brands, the AR experience will be an important piece of that puzzle. We believe our AR content solution hits the trifecta of quality, affordability and speed-to-market and look forward to introducing it to a larger audience.”

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Images: 1WorldSync

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