The new startup from Dominica Jamir and Bryan Feol aims to improve the user experience as society becomes more immersed in technology
➨ AR-VR & UX-UI Enterprises is based in Brooklyn, New York City
➨ Dominica Jamir and Bryan Feol are its co-founders
➨ They will focus on virtual and augmented reality and improving UX and UI in a bid to make the immersive technologies more useful and user-friendly
Dominica Jamir, winner of the ‘Best Practitioner Poster Proposal’ award at the International Conference of the Immersive Learning Research Network in 2020, has launched a new startup focused on user experience and interface (UX/UI) design and development.
AR-VR & UX-UI Enterprises is based in Brooklyn, New York City. Joining Jamir, who graduated earlier this year with a master of arts degree in UX/UI design and development from the New York Institute of Technology (NYIT), as a co-founder of the new startup is Bryan Feol, its president with responsibility for customer relations, business, and logistics.
The startup will focus on virtual and augmented reality and improving UX and UI in a bid to make the immersive technologies more useful and user-friendly.
Jamir, creative director of AR-VR & UX-UI Enterprises, says: “It makes perfect business sense for VR/AR, and emerging technology in general, to be made user-friendlier for consumers since, clearly, society is increasingly heading towards tech everywhere.”
Feol, who worked for the New York Stock Exchange and on Wall Street for more than 17 years in HR talent management, adds: “We put customers first. It is vital to understand the importance of effective communication to make modern technology user-friendlier, less intimidating, and useful to all including seniors and consumers less tech-savvy.”
Jamir began working in virtual reality while studying at NYIT and developed an experience designed to enhance current teaching and learning methods through immersive and activity-based experiences.
The video presentation synopsis for her master’s project, Learning in VR; The VR Experience in the Classroom, won the ‘Best Practitioner Poster Proposal’ award at the International Conference of the Immersive Learning Research Network last year.
‘An edge in global remote learning products’
AR-VR & UX-UI Enterprises is open to working with potential clients that are familiar with virtual and augmented reality, or anyone interested in enhancing their current products with improved user experiences.
Jamir says the startup could work with entertainment producers who want to equip their artistic and creative directors with virtual reality for set or stage design ideation.
“Producers of upscale entertainment productions, for example, could manage resources and costs when artistic and creative directors ideate using VR developers to create flexible sets or stage designs.”
There is also the potential for her startup to support the expansion of these immersive technologies beyond the current user segment: “For example, educational institutions using enhanced VR lessons through web-based applications, have an edge in global remote learning products.”
Images: AR-VR & UX-UI Enterprises