Byju’s Whodat acquisition - Main 1

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Online learning provider Byju’s is embracing the AR revolution with its acquisition of Whodat

Quick read

➨ Whodat builds spatial mapping and augmented reality solutions for large enterprises
➨ Launched in 2015, Byju’s is already a global heavyweight in online learning
➨ The acquisition of Whodat will enable Byju’s to upgrade its learning tools for greater immersivity and interactivity

The story

Byju’s, the rapidly expanding online learning provider based in India, has acquired augmented reality startup Whodat to speed up the introduction of immersive educational content across its product lines.

The acquisition of Whodat, which builds spatial mapping and augmented reality solutions for large enterprises, follows the $500 million deal for US-based children’s digital reading provider Epic in July.

That acquisition opened up the US market to Byju’s, which expects to gain access to the more than two million teachers and 50 million kids in Epic’s existing global user base.

Launched in 2015, Byju’s is already a global heavyweight in online learning. The company claims 100 million students around the world use its mobile, interactive content and personalised learning tools.

The addition of the spatial mapping and augmented reality capabilities of Whodat, whose focus is on developing contextually aware immersive content without the need for physical markers, will enable Byju’s to upgrade its learning tools for greater immersivity and interactivity.

Anita Kishore, chief strategy officer at Byju’s, told The Times of India, which first reported the news: “We are excited to have Sriram, Kaushik and the entire Whodat team join Byju’s. This will help us accelerate our product roadmap to provide immersive educational products across our product lines.”

Whodat said in a statement on Twitter: “We are excited to announce that we are joining Byju’s. The team can’t wait to show how we will use computer vision to build engaging products for kids globally!”

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Images: Canva

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