VRWTM 9 - Software - Content creation - Main 1

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VRWorldTech Magazine turns to software in issue 9 and looks closely at content creation and other tools

Quick read

The Reality Wire includes exclusive thought leadership from PIXO, NVIDIA CloudXR and Theia Interactive
➨ Blippar and Duke Energy discuss content creation and the tools at their disposal
➨ Access the issue below for just £35, or take a subscription and support the only publication dedicated to immersive technology for enterprise

The story

There is a sense among developers and providers serving the enterprise market that the software question, as it pertains to immersive technology, can be simplified down to ease of use.

Consider the examples set out in the latest issue of VRWorldTech Magazine, the only publication dedicated to immersive technology for enterprise, released today.

VRWorldTech Magazine’s The Reality Wire features product updates and thought leadership from PIXO, Nvidia CloudXR and Theia Interactive, focusing on software solutions to problems of content management, delivery and analysis.

PIXO’s content distribution, management, and analytics platform strips the complexity from enterprise virtual and augmented reality (VR and AR) deployment that had otherwise acted as a barrier.

Similarly, NVIDIA CloudXR makes it possible to stream high-quality immersive content to any number of mobile end devices, removing the need for high-powered PCs and laptops that are usually required to run them.

Ditching a cable in favour of a cloud solution potentially makes immersive content fundamentally easier to use and access, just as Theia Interactive’s new biometric software, Claria, takes advantage of advances in immersive technology and biometric sensors to simplify and improve the collection of data for a range of use cases.

See, too, real-time engagement specialist Agora, the latest subject of VRWorldTech Magazine’s regular Meet feature and a company dedicated to helping developers embed real-time video and voice engagement experiences into their apps.

Ease of use comes to the forefront in this issue of VRWorldTech Magazine and the featured conversations around content creation.

AR company Blippar is on a mission to make webAR content creation and consumption as easy as building a website using WordPress. Ambarish Mitra, its chief product officer, sees this as fundamental to webAR becoming a key differentiator for brands and retailers as society moves toward a digital economy.

One enterprise with a clear handle on immersive content is Duke Energy, a Fortune 150 company and one of the largest electric power holding companies in the US. It recently launched Virtual Crew. a VR training solution developed in-house by its XR Lab for the wider energy sector.

Duke Energy is developing immersive content in-house because it wanted to be its first customer, leveraging both the deep expertise it has in the development of VR and AR products in its XR Lab, and its deep knowledge and experience of the energy sector. The former could feasibly have been outsourced, but the latter?

Find out more in the latest issue of VRWorldTech Magazine below for just £35. Alternatively, pick up a print or digital subscription and support the only publication dedicated to immersive technology for enterprise.

Digital subscriptions are available for £90 (three issues) or £180 (six issues), or you can pick up print+digital subscription for the lowest ever price of £210.