Blippar and easy webAR - Blippbuilder - Main

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Blippar chief product officer Ambarish Mitra features on the cover of the latest issue of VRWorldTech Magazine

Quick read

➨ In an exclusive interview, Mitra focuses on webAR and the work Blippar is doing through its studio on behalf of enterprise customers, as well as its own content creation tool, Blippbuilder
➨ Blippar is currently focusing on creative agencies and educational institutions and publishers as the ideal early adopters for Blippbuilder
➨ To read the full article, pick up the latest issue of VRWorldTech Magazine

The story

For web augmented reality (webAR) to reach its full potential and become widely adopted, content creation needs to be made as easy as possible, says Blippar chief product officer Ambarish Mitra in the latest issue of VRWorldTech Magazine.

The latest issue of VRWorldTech Magazine, which was published in August, is dedicated to content creation and the tools at the disposal of enterprise and immersive technology-focused companies.

In an exclusive interview, Mitra focuses on webAR and the work Blippar is doing through its studio on behalf of enterprise customers, as well as its own content creation tool, Blippbuilder.

Mitra believes ease of creation will play a key role in taking webAR beyond early adopters and experts.

“That transition is happening right now,” he explains. “But for webAR to reach its full potential, what I define as the new 3D internet, where the 2D screen reflects the real world as much as possible, the creation side needs to be very easy.”

WebAR content creation needs to be low code to no code for this to happen, according to Mitra, meaning the technical ability required to carry it out is minimal.

Blippar and easy webAR - Blippbuilder
Blippbuilder

He says Blippar is taking this approach with Blippbuilder, its content creation tool that allows brands, retailers, creative agencies and more to develop their own webAR content.

Blippar is currently focusing on creative agencies and educational institutions and publishers as the ideal early adopters for Blippbuilder.

Although not experts, they are keen to create the next generation of content for marketing and advertising, and education. He adds: “They’re not large scale developers but they are having an impact and are driving it.”

To read the full article, pick up the latest issue of VRWorldTech Magazine for £35, or buy a subscription and support the only publication dedicated to immersive technology for enterprise.

Let VRWorldTech know what you think via Twitter, LinkedIn, Facebook or editor@vrworldtech.com.

Image credits: Blippar

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