Engage XR and 3M building corporate metaworld - 3M Home 1

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In the space of only a few weeks, we have seen visions for the metaverse from Meta, Microsoft and now Engage XR

Quick read

➨ 3M is using Engage Oasis to build its own virtual ‘metaworld’ to keep employees connected and develop customer experiences in VR
➨ Called 3M Home, the virtual space is in the “exploratory VR pilot project” stage, with Engage XR working with a global cross-functional 3M team on its development
➨ The demonstrated virtual space could contain hubs for different business divisions, and even larger environments for 3M-wide gatherings

The story

Multinational conglomerate 3M is using Engage Oasis to build its own virtual ‘metaworld’ to keep employees connected and develop customer experiences in virtual reality (VR).

Called 3M Home, the virtual space is in the “exploratory VR pilot project” stage, with Engage XR (formerly Immersive VR Education) working with a global cross-functional 3M team on its development.

Engage XR chief executive officer David Whelan revealed details of the partnership yesterday, and shared a comment from 3M.

It said: “The project focuses on transforming the customer experience allowing them to interact, engage and collaborate with 3M materials and technologies in real time from anywhere in the world. 3M Home expands the ability to connect with customers in an immersive virtual experience and helps demonstrate what’s possible with 3M. This is currently in a pilot stage and is being tested with 3M customers and teams across the globe.”

Watch a video containing more details about the project and clips of 3M Home in the video below.

3M’s participation in a ‘metaverse’-focused project is fantastic news for VR technology given that it is one of the world’s largest companies. It is also diversified, producing tens of thousands of products annually, highlighting several important use cases being considered for the corporate metaverse.

The demonstrated virtual space could contain hubs for different business divisions, and even larger environments for 3M-wide gatherings, essentially eliminating geographical limitations on communication and productivity across and between business areas.

There is also scope for training, onboarding, socialising and more, all in VR (using different headsets, with Oculus and HTC Vive devices used in the video) or via 2D screens.

Engage Oasis, revealed earlier this year and scheduled for launch in the first half of 2022, is a corporate metaverse creation engine, based on the company’s ever-impressive Engage VR events and communications solution.

It will serve as a cloud-based digital city for business professionals, corporations, young professionals, and college students. Avatars and virtual locations will be tailored for these users, and guidelines will be set by sector owners, whether a corporation, educational institution or other commercial Engage client.

There will be no limits placed on virtual building blocks and styles used, allowing for unlimited branding opportunities.

As part of Engage Oasis, a new marketplace will also become available for corporations and digital artists to sell digital items and provide services using non-fungible tokens, fiat currencies and cryptocurrencies, providing a virtual means for them to expand their customer base and provide immersive services at a reasonable price.

In news that may have gone unnoticed by many due to Facebook’s own rebranding, Engage XR changed its name from Immersive VR Education towards the end of October to better reflect its strategic focus going forward, namely the creation of ‘metaworlds’, a term used by Whelan in his announcement about the partnership with 3M.

Speaking in October, Whelan said: “This is another significant milestone for the group, as we look to the future, and build on the success of Engage. The change of name will help with our future sales and marketing efforts.”

In the space of only a few weeks, we have seen at least three visions for the metaverse emerge. As Meta, Microsoft and now Engage XR build their own, what would you like to see happen next?

Let VRWorldTech know via Twitter, LinkedIn, Facebook or editor@vrworldtech.com.

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Images: Engage XR

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