Holo-Light raises $6m as streaming expansion beckons - Management team 1

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The funding is further evidence of existing investors’ confidence in Holo-Light

Quick read

➨ VR and AR software startup Holo-Light has raised $6 million of funding from existing investors as the company expands into streaming
➨ EnBW New Ventures led the round, with participation from Future Energy Ventures and Bayern Kapital
➨ Holo-Light intends to open up the streaming service to all kinds of VR and AR content and apps and is actively promoting it as the ‘Netflix’ of immersive media

The story

Virtual and augmented reality (VR and AR) software startup Holo-Light has raised $6 million of funding from existing investors as the company expands into streaming.

The funding is further evidence of existing investors’ confidence in the company, which raised $4.4 million of series A financing in December 2019, and its plan to expand into VR and AR app streaming with the launch of XRnow.

EnBW New Ventures led the round, with participation from Future Energy Ventures and Bayern Kapital. Holo-Light, headquartered in Germany, intends to launch a series B round with international investors in 2022.

Holo-Light was founded in 2015 by Florian Haspinger, Susanne Haspinger, Alexander Werlberger, Luis Bollinger and Michael Oberlechner.

Holo-Light raises $6m as streaming expansion beckons - Management team 2
Holo-Light management team, pictured left to right: Isabella Doppler, Michael Oberlechner, Florian Haspinger, Helmut Gulde, Alexander Werlberger, Luis Bollinger and Susanne Haspinger

Together, they developed and launched AR engineering software AR 3S (Augmented Reality Engineering Space), to give engineers and designers a new tool to improve and simplify workflows in planning, development, and production.

They then turned their attention to streaming VR and AR content and apps, a key problem for businesses dealing with bulky CAD and BIM files.

The result, ISAR SDK (Interactive Streaming for Augmented Reality), enables users to bring high-performance VR and AR experiences to mobile devices, from the cloud or a powerful local server.

AR3S will be the first app to run on XRnow using the ISAR SDK. Holo-Light intends to open up the streaming service to all kinds of VR and AR content and apps and is actively promoting it as the “Netflix” of immersive media.

Chief operations officer Susanne Haspinger explains in a press statement: “We are combining globally available immersive content with compelling 3D visuals and an intuitive user experience. This is how we are shaping the future of immersive technologies.”

The new funding will “strengthen our marketing and sales activities, grow our community and enhance our competitive advantage globally”, adds Florian Haspinger, chief executive officer of Holo-Light. “We will become the leading immersive streaming platform worldwide.”

Marc Umber, senior investment manager at EnBW New Ventures, comments: “Holo-Light has impressed across the board! The team is executing on its ambitious growth plans and has the product to back it up. We are convinced that the streaming-as-a-service concept will become a key growth driver.”

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Images: Holo-Light

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