Niantic seals largest acquisition to date with 8th Wall deal - Main 1

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Niantic joins forces with 8th Wall to empower more Lightship developers to realise their visions for AR in a real-world metaverse

Quick read

➨ Niantic has acquired 8th Wall and now claims to offer one of the most complete sets of AR tools to build a “real-world metaverse”
➨ 8th Wall is Niantic’s “largest acquisition to date” and adds proven webAR technology to the Lightship platform
➨ The 8th Wall platform will remain a standalone offering and its team will join the Niantic AR engineering business

The story

Niantic has acquired 8th Wall and now claims to offer one of the most complete sets of augmented reality (AR) tools to build a “real-world metaverse”.

This is Niantic’s “largest acquisition to date” and adds proven webAR technology to the Lightship platform, announced in November 2021 and described as “opening the vault of technology that powers Pokémon GO” to encourage the development of immersive content.

8th Wall, launched in 2018, provides a WebAR development platform widely used by prominent brands, including Pepsi, Microsoft, Nike, Porsche, Netflix, Heineken, LEGO, General Mills, Dior, Universal Pictures, Westfield and Verizon.

Its platform is not restricted to an app and is device-agnostic. More than 50,000 AR content experiences have been created on the platform to date.

Following the acquisition, the 8th Wall platform will remain a standalone offering and its team will join the Niantic AR engineering business.

In a statement, Brian McClendon, senior vice president of engineering, mapping and AR at Niantic, said: “Wall pioneered web-based augmented reality (WebAR), equipping developers, companies and agencies with a complete set of tools to create engaging and interactive AR experiences that are easily accessible and work on mobile devices—no app required.”

“Joining forces with Niantic, 8th Wall will empower more Lightship developers to realise their visions for AR in the real-world metaverse.”

To celebrate the acquisition, Niantic has released a webAR content experience featuring “the intrepid” Captain Doty, the “fearless, trailblazing Yeti mascot”. Activate using the QR code below.

Niantic seals largest acquisition to date with 8th Wall deal - Captain Doty

Erik Murphy-Chutorian, chief executive officer and founder of 8th Wall, said: “We started 8th Wall to build powerful computer vision technology that would enable developers to create AR applications that could run everywhere seamlessly. We did this with a complete set of tools to create webAR.”

“There is so much potential for web-based augmented reality and we will continue to unlock this through the lens of Niantic’s real-world AR universe. We are looking forward to working with Niantic to create the best planet-scale platform technologies to foster even more magical shared experiences.”

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Images: Niantic and 8th Wall

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