VR entertainment in motion - holoride coming to Audi in June - Main 1

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Audi and holoride are bringing “immersive experiences with a previously unknown level of quality” to new cars from June, with passengers able to wear VIVE Flow and enjoy VR entertainment that reacts to the vehicles around them

Quick read

➨ Audi, a major backer of the Germany-based startup after spinning it off to commercialise in-car VR entertainment, is making the third generation of its modular infotainment toolkit, MIB 3, holoride-capable
➨ The software will feature in 10 models from June
➨ Holoride adapts virtual content to the car’s driving movements in real time

The story

In-car VR entertainment is coming this summer with holoride’s platform set to be rolled out in select Audi models.

Audi, a major backer of the Germany-based startup after spinning it off to commercialise in-car VR entertainment, is making the third generation of its modular infotainment toolkit, MIB 3, holoride-capable.

The software will feature in 10 models from June, including the A4 to A8 ranges, as well as the Q5, Q7, Q8, e-tron and e-tron GT quattro, initially available throughout Europe, Canada, the US, Japan and China.

VR entertainment in motion_ holoride coming to Audi in June - Audi cars
holoride-capable Audi cars

Audie said that availability of holoride itself may deviate from this depending on the individual market. The technology will definitely launch in Germany, the UK and the US, with other markets to follow successively.

The launch coincides with holoride making its XR in-car entertainment platform compatible with the VIVE Flow VR glasses.

VR entertainment in motion_ holoride coming to Audi in June - VIVE Flow
VIVE Flow VR glasses

According to Audi, car passengers will need to put on a VIVE Flow and connect to the vehicle wirelessly via BLE (Bluetooth Low Energy).

The holoride platform offers games, films and interactive content through partnerships with providers such as Schell Games.

Its technology adapts the virtual content to the car’s driving movements in real time, so that, for example, if the vehicle takes a turn or speeds up, objects within the virtual content will mimic these movements.

Audi said the result of content that adapts to driving movements, journey time and driving route is “immersive experiences with a previously unknown level of quality”, or VR entertainment in motion.

The automotive manufacturer is backing holoride’s technology and platform ahead of the launch and adoption of autonomous vehicles, predicting that they “will not only make new forms of entertainment possible while driving”, but “increased opportunities to learn and work on the road”, too.

Audi said: “When drivers also no longer have to concentrate on driving in the future, they can turn their attention to other things—work, reading, watching films, or gaming. The motion-synchronised voyage through virtual worlds with holoride also reduces the common phenomenon of motion sickness often experienced by passengers reading a book or enjoying audiovisual media on electronic devices such as tablets.”

“For users, the interior will become their personal free space, and for designers, it will become the new design center. After all, the design process begins with the question: who will be sitting in a new model and what will people want to do there?”

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Images: Audi

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