Niantic continues AR acquisition spree with NZXR deal - Main 1

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NZXR, formed by game developers who spent five years creating AR and mixed reality experiences for Magic Leap, will strengthen in-house content creation at Niantic

Quick read

➨ Niantic has acquired New Zealand-based AR studio NZXR, adding further talent and expertise to the company following its deal for 8th Wall last month
➨ The Pokémon GO creator said the NZXR team “will become an integral part of the design and development of multiplayer real-world AR experiences unique to Niantic”
➨ The acquisition of 8th Wall brought a widely used WebAR development platform to Niantic and the deal for NZXR strengthens the company’s ability to create content in-house, as Lightship encourages the development of third-party AR content

The story

Niantic has acquired New Zealand-based augmented reality (AR) studio NZXR, adding further talent and expertise to the company following its deal for 8th Wall last month.

The Pokémon GO creator said the NZXR team “will become an integral part of the design and development of multiplayer real-world AR experiences unique to Niantic”.

NZXR was formed by game developers who spent five years creating AR and mixed reality content for Magic Leap. It’s the studio behind StoryXR (see the video below), a multiplayer AR content creation platform.

Niantic pointed to NZXR’s background in creating “unique multiplayer AR experiences that blend the real and digital worlds” for mobile devices and AR headsets from Qualcomm and Magic Leap as motivation for the acquisition.

The company is on a mission to speed up the creation of AR content worthy of the “real-world metaverse”—its term for digital objects and interactive experiences blending with physical spaces through existing and future mobile devices and headsets.

The acquisition of 8th Wall brought a widely used WebAR development platform to Niantic and the deal for NZXR strengthens the company’s ability to create content in-house, as Lightship encourages the development of third-party AR content.

Dennis Hwang, vice president of visual and interaction design at Niantic, said in a blog post: “We’re excited to welcome NZXR to Niantic and continue building the future of AR and the real-world metaverse together.”

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Images: Niantic

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