BMW North America is equipping technicians in all of its 347 dealerships in the US with RealWear HMT-1 smart glasses and augmented reality (AR) support.…
A new immersive experience from Mercedes-Benz Vans is showcasing the brand on a UK roadshow using virtual, augmented and mixed reality (VR/AR/MR). The Mercedes-Benz Vans…
Metro Group Miami will bring augmented reality (AR) experiences to sports franchises, artists, retailers, and live events in South Florida after striking a deal with…
Toyota is reaching out to Hispanic car buyers with an augmented reality (AR) ad campaign for the new Corolla sedan. The immersive web-based experience, being…
Arizona State University (ASU) graduates Maureen van Dobben, Amy Rodriguez and Jordan Neel are only a month out of college and are already immersive technologists…
A new ‘playbook’ for augmented reality (AR) marketing from the Interactive Advertising Bureau (IAB) outlines how brands can make the most of immersive technology. The…