BMW North America is equipping technicians in all of its 347 dealerships in the US with RealWear HMT-1 smart glasses and augmented reality (AR) support.…
Metro Group Miami will bring augmented reality (AR) experiences to sports franchises, artists, retailers, and live events in South Florida after striking a deal with…
Toyota is reaching out to Hispanic car buyers with an augmented reality (AR) ad campaign for the new Corolla sedan. The immersive web-based experience, being…
Arizona State University (ASU) graduates Maureen van Dobben, Amy Rodriguez and Jordan Neel are only a month out of college and are already immersive technologists…
A new ‘playbook’ for augmented reality (AR) marketing from the Interactive Advertising Bureau (IAB) outlines how brands can make the most of immersive technology. The…
L’Oréal augmented reality (AR) and artificial intelligence (AI) business ModiFace is providing its technology to Amazon to enable the first virtual try-ons for cosmetics on…