This is an interesting and potentially powerful use of augmented reality to enhance a marketing campaign, drawing attention to a brand likely hit hard by…
Julia Goldin, chief product and marketing officer at the LEGO Group, says the new augmented reality app provides ‘a new canvas for kids to creatively…
The investment from EQT Ventures and its endorsement of Vectary is a promising sign for web AR, at a time when designers and creatives have…
Through the tight integration with the 2019-launched Zappar WebAR platform, registered property owners can now use the Darabase Portal to manage and serve their own…
The number of consumer mixed reality (MR) app installs across smartphones, tablets and smart glasses will jump seven billion in the next five years, Juniper…
Technology advertising and marketing expert Gordon Meyer has been appointed as president of the New York City chapter of the VR/AR Association. Quick read ➨…