The number of consumer mixed reality (MR) app installs across smartphones, tablets and smart glasses will jump seven billion in the next five years, Juniper…
Technology advertising and marketing expert Gordon Meyer has been appointed as president of the New York City chapter of the VR/AR Association. Quick read ➨…
Hyundai Motor America’s partnership with Live Nation this summer was its first “big success” in augmented reality (AR), and just the beginning of how the…
Consumers’ reactions to augmented reality (AR) experiences have been so positive that Verizon Media is pressing ahead with expanding its immersive advertising capabilities. Quick read…
Brands are increasingly seeing the value in augmented reality (AR) advertising, according to Jeff Lucas of Verizon Media. Quick read ➨ In September, the media…
Australia-based digital agency Unbnd is teaming up with the US National Basketball Association (NBA) to provide immersive coverage of the 2019/2020 season. Unbnd and the…
