The number of consumer mixed reality (MR) app installs across smartphones, tablets and smart glasses will jump seven billion in the next five years, Juniper…
Technology advertising and marketing expert Gordon Meyer has been appointed as president of the New York City chapter of the VR/AR Association. Quick read ➨…
Brands are increasingly seeing the value in augmented reality (AR) advertising, according to Jeff Lucas of Verizon Media. Quick read ➨ In September, the media…
Australia-based digital agency Unbnd is teaming up with the US National Basketball Association (NBA) to provide immersive coverage of the 2019/2020 season. Unbnd and the…
Red Bull is launching its first web-based augmented reality (AR) advertising campaign. Set to market the energy drinks brand to web users in Germany, the…
Google is quickly positioning itself as a leader in using augmented reality (AR) for communicating with consumers—and now it's turned its attention to YouTube. ARCore,…
