Australia-based digital agency Unbnd is teaming up with the US National Basketball Association (NBA) to provide immersive coverage of the 2019/2020 season. Unbnd and the…
Red Bull is launching its first web-based augmented reality (AR) advertising campaign. Set to market the energy drinks brand to web users in Germany, the…
Google is quickly positioning itself as a leader in using augmented reality (AR) for communicating with consumers—and now it's turned its attention to YouTube. ARCore,…
Metro Group Miami will bring augmented reality (AR) experiences to sports franchises, artists, retailers, and live events in South Florida after striking a deal with…
Toyota is reaching out to Hispanic car buyers with an augmented reality (AR) ad campaign for the new Corolla sedan. The immersive web-based experience, being…
A new ‘playbook’ for augmented reality (AR) marketing from the Interactive Advertising Bureau (IAB) outlines how brands can make the most of immersive technology. The…