Niantic, Adidas, IKEA, The New York Times and Patrón Tequila are among the best early adopters of AR technology To properly understand how AR can…
‘New kinds of devices’ are leveraging the Niantic platform, suggesting a set of augmented reality smart glasses could be on the horizon Quick read ➨…
The newly formed Niantic Planet-Scale AR Alliance will simultaneously raise the bar for gaming experiences and showcase the benefits that 5G can deliver to businesses…
Niantic said the AR startup, founded in 2017 and spun out from Oxford University’s Active Vision Lab, is building tools and technologies that “solve fundamental…
The number of consumer mixed reality (MR) app installs across smartphones, tablets and smart glasses will jump seven billion in the next five years, Juniper…
Niantic has acquired augmented reality (AR) game maker Sensible Object for an undisclosed sum. The Pokémon GO creator, whose Harry Potter: Wizards Unite AR game…