Niantic, Adidas, IKEA, The New York Times and Patrón Tequila are among the best early adopters of AR technology To properly understand how AR can…
Bailey Nelson is one of many online retailers offering virtual try-ons, but its approach is delivering results, according to CMO Quick read ➨ Bailey Nelson…
Bretman ‘Da Baddest’ Rock and Glassface created content for the Afterpay brand push Quick read ➨ Afterpay integrated Snap’s AR technology so that visitors can…
Augmented reality content has been a remarkable success for Argos Quick read ➨ The figure was revealed as part of an announcement confirming 1WorldSync as…
Virtual and augmented reality will turbo-charge a brand’s competitive advantage Quick read ➨ Nine in 10 C-suite executives of retail and consumer goods companies are…
This week, The Reality Wire features T-Mobile, Theia Interactive, The Gettys Group, Goodwill Industries International, Accenture, Lincoln & York, Zappar, Immerse and Solas VR ➨…