The introduction of point-of-view cameras in sports is likely to be welcomed by virtual and augmented reality users, not to mention the majority of those…
In-home immersive experiences are big business—lululemon athletica will pay $500 million for Mirror, creator of the immersive, interactive home gym of the same name Quick…
Visual innovation studio TRICK 3D has teamed up with experiential marketing agency MKTG to create the Nissan Armchair Quarterback Virtual Reality experience. Quick read ➨…
San Francisco-based virtual reality (VR) fitness company YUR has raised $1.1 million in funding. Quick read ➨ YUR offers calorie tracking app YUR.fit for the…
Munich- and San Francisco-based eyecandylab, a startup that uses videos as a trigger for interactive augmented reality (AR) content for media, entertainment, sports and commerce…
South Korea’s largest mobile network provider, SK Telecom, is using 5G connectivity to bring three new immersive technology services to esports fans. Jump AR, LCK…