Researchers from the University of Cambridge and Jaguar Land Rover are developing a 3D head-up display for vehicles. Quick read ➨ Researchers from the University…
Researching and finding your next car through virtual and augmented reality (VR/AR) just got easier with a series of updates to automotive research app RelayCars.…
Audi-backed Holoride, the German startup that produces virtual reality (VR) experiences for car manufacturers, has launched in China. The German startup’s unique selling point is…
BMW North America is equipping technicians in all of its 347 dealerships in the US with RealWear HMT-1 smart glasses and augmented reality (AR) support.…
Toyota is reaching out to Hispanic car buyers with an augmented reality (AR) ad campaign for the new Corolla sedan. The immersive web-based experience, being…
Japanese companies Nissan and NTT Docomo are testing technology in a moveable vehicle that promises to let drivers virtually see around corners and passengers interact…