From architecture, construction and engineering to military and defence, immersive technology applications can transform a business
Businesses of every shape and size should consider applications of virtual reality, augmented reality and mixed reality, because they can enhance their people, processes and products. With greater immersion comes higher profitability.
Here are just a few examples of immersive technology applications across industries and sectors.
Designers are at the forefront of virtual reality, creating and refining ever impressive products, machines and buildings, without having to leave their studio.
Aside from perhaps military and defence, this is the industry most fluent in immersive technology, using it to design, prototype, build, maintain and sell vehicles of all kinds.
Simulation has been at the heart of military and defence since the beginning, and the industry was an early adopter. Today, battlefields are immersive, virtual reality training is gamified and portable, and weapons are tested in the irreal before they ever go into production.
Schools and higher education institutions are on the lookout for immersive technology solutions for online learning, so that they can ensure their students’ safety and deliver their education.
Immersive movies, games and experiences are becoming big business, online and in the real world. They can be found in homes as headsets become cheaper for consumers, in museums as guests demand more immersion, and at venues as operators seek new ways of attracting customers.
When lockdown hit, the events industry crumbled. Thankfully, it is returning, but businesses have a newfound respect for the digital experience, whether it’s to sell their products or help their employees engage.
From developing the next generation of doctors, to carrying out complicated and risky surgery with a patient’s preoperative plan laid over the field of vision, healthcare is among the most in need of cutting edge immersive technology.
Manufacturers of every kind of product need immersive technology to train their workers to carry complicated procedures safely, and even remotely deliver expertise and guidance from the other side of the world.
The impact of the pandemic was acutely felt in retail, with lockdowns worldwide reducing footfall to zero in every store but supermarkets. Retailers and businesses with online presences were best prepared, but the playing field was relatively level when it came to immersive technology.
Not so anymore. Developers are helping businesses to utilise virtual reality and augmented reality to attract, convert and retain online customers in this new climate.
There is so much to the business of immersive technology. VRWorldTech will regularly update this page as new and emerging trends become clear.