Immersive technology use cases abound in the enterprise market, with businesses in need of new ways of collaborating, marketing and training like never before
Enterprise use cases for immersive technology are emerging every day, making these customers an important market for any developer.
In this era of globalisation, a whole host of professions require a means to create, plan, discuss, learn and train together, in a 3D modality that is as close to the real thing as possible.
Virtual reality represents the best immersive technology for collaboration, and developers working on platforms that help workers of all kinds to transcend time and space and be together will certainly find use cases and customers in the enterprise market.
Not to be mistaken for training, immersive learning spans 360° videos that take you on a tour of the solar system to virtual recreations of classrooms where students are taught by a real teacher.
Learning content and platforms are in significant demand right now, particularly from schools and higher education institutions, and they absolutely deserve your attention.
The use of immersive technology in marketing spans social media, online search, gaming and apps, not to mention brick-and-mortar stores around the world.
Augmented reality is the leading area for development, with retailers and brands turning to this immersive technology to connect the digital world with the physical one.
Whether it’s partnering with a brand on a unique experience to sell a product, or developing the augmented reality functionality for an app to make it more immersive, marketing will only get bigger and more important as a use case.
Virtual reality is becoming almost as compelling as augmented reality for this use case. Cars, homes and even holidays are getting the virtual treatment, in a bid to introduce and familiarise potential customers to expensive and luxurious items.
Virtual reality can be deployed to overcome the logistical challenges and high costs inherent in training, particularly in healthcare, and continues to show effectiveness in hard and soft skills development.
Software developers in particular are finding hardware partners capable of doing justice to their platforms and undoubtedly, in this age of gamification, training represents a solid use case for immersive technology that will not require wholesale changes to your product or service.
The ability to see something early on in its development, cutting costs and saving resources along the way, is among the most powerful selling points of immersive technology.
Whether it’s designing cars or demonstrating how a product works, augmented reality and virtual reality can be deployed in any number of ways across the enterprise market.
With all of these use cases having the potential to be lucrative for immersive tech developers—and this list is by no means exhaustive—you should absolutely consider enterprise customers and how they could benefit from your product or service.
There is so much more to the business of immersive tech. VRWorldTech will regularly update this page as new and emerging trends become clear.