The fourth issue of VRWorldTech Magazine focuses on the automotive industry, and checks in with Burberry, GIGXR, Panasonic Canada and VARS
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Technology such as VR and AR will play a crucial role in the new normal, as the latest issue of VRWorldTech Magazine demonstrates, with its focus on the automotive industry and insights in retail, healthcare, and art and culture.
The Covid-19 pandemic has taught us that a person with a family doesn’t need to spend their entire lives in an office, shackled to their desktop computer and unable to share a meal with their family. They can and must be able to work remotely, a practice made all the more simple by immersive technology.
Young people don’t need to miss out on an education because schools, colleges and universities are closed, as they are now. Smartphones are more than capable of hosting immersive content and bringing instructor-led lessons to them, rather than the other way around.
The possibilities for immersive technology are endless. But only if we embrace its potential, together.
Where we focus this issue of VRWorldTech Magazine, the automotive industry, immersive technology, particularly VR and MR, has proven vitally important to designing, testing and selling cars. From sidestepping 2D during the design process, to testing virtual creations in real, moving cars, immersive technology developers are doing some amazing work and we’re proud to be able to showcase the best of it here.
Immersive technology is also proving pivotal in getting learners back into education, albeit one that is vastly different to the one they’re used to. And the story continues in retail, with one high-end luxury fashion house exploring how merging the digital and physical can create new interactions with its customers.
We’re pleased, too, to have Stefan Berens, head of the media and entertainment business division at Panasonic Canada, discussing how businesses and landmarks are responding innovatively to Covid-19 by embracing immersive experiences to draw in crowds.
Inside VRWorldTech Magazine: Issue 4
The Reality Wire
Ørsted tackles climate change with trip to space, the Bank of Japan replaces public tours with virtual ones, updates to Engage and Vive Sync bring the platforms to non-VR devices, and military and defence industry invests in immersive technology