VRWorldTech Magazine: Issue 4

The fourth issue of VRWorldTech Magazine focuses on the automotive industry, and checks in with Burberry, GIGXR, Panasonic Canada and VARS

Technology such as VR and AR will play a crucial role in the new normal, as the latest issue of VRWorldTech Magazine demonstrates, with its focus on the automotive industry and insights in retail, healthcare, and art and culture.

The Covid-19 pandemic has taught us that a person with a family doesn’t need to spend their entire lives in an office, shackled to their desktop computer and unable to share a meal with their family. They can and must be able to work remotely, a practice made all the more simple by immersive technology.

Young people don’t need to miss out on an education because schools, colleges and universities are closed, as they are now. Smartphones are more than capable of hosting immersive content and bringing instructor-led lessons to them, rather than the other way around.

The possibilities for immersive technology are endless. But only if we embrace its potential, together.

Where we focus this issue of VRWorldTech Magazine, the automotive industry, immersive technology, particularly VR and MR, has proven vitally important to designing, testing and selling cars. From sidestepping 2D during the design process, to testing virtual creations in real, moving cars, immersive technology developers are doing some amazing work and we’re proud to be able to showcase the best of it here.

Immersive technology is also proving pivotal in getting learners back into education, albeit one that is vastly different to the one they’re used to. And the story continues in retail, with one high-end luxury fashion house exploring how merging the digital and physical can create new interactions with its customers.

We’re pleased, too, to have Stefan Berens, head of the media and entertainment business division at Panasonic Canada, discussing how businesses and landmarks are responding innovatively to Covid-19 by embracing immersive experiences to draw in crowds.

Inside VRWorldTech Magazine: Issue 4

The Reality Wire

Ørsted tackles climate change with trip to space, the Bank of Japan replaces public tours with virtual ones, updates to Engage and Vive Sync bring the platforms to non-VR devices, and military and defence industry invests in immersive technology

Healthcare / GIGXR

Immersive learning was always compelling. Now it’s a necessity

Entertainment / Panasonic Canada

More than ever before, businesses and landmarks need to be innovative to manage the challenges presented by Covid-19

Retail / Burberry

The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers

Automotive / Mark Dugdale

The better the technology, the more likely enterprise is to adopt it. But businesses must understand that it’s up to them to shape its future

Automotive / Jan Pflueger

There will be no benefit from the opportunities that current technologies offer in combination as long as the industry continues to strive for the status quo

Automotive / Sophia Moshasha

Innovation in immersive technology has had to keep a rapid pace with the automotive industry’s drive for better hardware and software

Automotive / Varjo and Volvo

No-one knows VR quite like the automotive industry, and in Volvo, Varjo found the perfect partner with which to develop the cutting edge XR-1

Automotive / VRgineers

XTAL, a headset that is ‘built to simulate’, was inspired by a need to do VR better and forged in the automotive industry

Automotive / NXRT

The industry demands realistic simulations above almost anything else

Automotive / flyingshapes°

Design no longer begins with sketches on a page

Meet / VARS

Austria-based VARS creates, designs and develops XR content and experiences for a range of user groups and industries, all with innovation at their heart