VRWorldTech Magazine turns to software in issue 9 and looks closely at content creation and other tools

Featuring Blippar, PIXO, NVIDIA CloudXR, Theia Interactive and Agora, and how Duke Energy is going about content creation

There is a sense among developers and providers serving the enterprise market that the software question, as it pertains to immersive technology, can be simplified down to ease of use.

Consider the examples set out in this issue’s The Reality Wire, which focus on software solutions to problems of content management, delivery and analysis.

PIXO’s content distribution, management, and analytics platform strips the complexity from enterprise deployment that had otherwise acted as a barrier.

Similarly, NVIDIA CloudXR makes it possible to stream high-quality immersive content to any number of mobile end devices, removing the need for high-powered PCs and laptops that are usually required to run them.

Ditching a cable in favour of a cloud solution potentially makes immersive content fundamentally easier to use and access, just as Theia Interactive’s new biometric software, Claria, takes advantage of advances in immersive technology and biometric sensors to simplify and improve the collection of data for a range of use cases.

See, too, real-time engagement specialist Agora, the subject of our regular Meet feature and a company dedicated to helping developers embed real-time video and voice engagement experiences into their apps.

Ease of use comes to the forefront in the lead features for this issue and our conversations around content creation.

Augmented reality company Blippar is on a mission to make webAR content creation and consumption as easy as building a website using WordPress. Ambarish Mitra, its chief product officer, sees this as fundamental to webAR becoming a key differentiator for brands and retailers as society moves toward a digital economy.

One enterprise with a clear handle on immersive content is Duke Energy, a Fortune 150 company and one of the largest electric power holding companies in the US. It recently launched Virtual Crew. a virtual reality training solution developed in-house by its XR Lab for the wider energy sector.

Duke Energy is developing immersive content in-house because it wanted to be its first customer, leveraging both the deep expertise it has in the development of virtual and augmented reality products in its XR Lab, and its deep knowledge and experience of the energy sector. The former could feasibly have been outsourced, but the latter?

Find out more inside issue 9 of VRWorldTech Magazine:

The Reality Wire

VRWorldTech Magazine - Issue 9 - Release story - The Reality Wire

Exclusive announcements, press releases and thought leadership articles focused on software. Featuring PIXO, NVIDIA CloudXR and Theia Interactive


Editor’s Comment: Software

VRWorldTech Magazine - Issue 9 - Release story - Editor's comment

Whatever your barrier, immersive technology is flexible enough to achieve many aims, as long as you have the willingness to try


Duke Energy

VRWorldTech Magazine - Issue 9 - Release story - Duke Energy

When immersive technology and subject matter experts meet, the result is exceptional virtual reality training that meets users’ needs



VRWorldTech Magazine - Issue 9 - Release story - Blippar

One of the ways to improve consumer confidence and get a bigger share of the basket is to use webAR


Meet Agora

VRWorldTech Magazine - Issue 9 - Release story - Blippar (2)

Right now, there are many innovations popping up in augmented and virtual reality combined with real-time engagement—and Agora is at the forefront